June 16, 2009

Cosmetic Injectables Come Out of the Closet!

I thought I'd pass along this interesting news just released by the American Society for Aesthetic Plastic Surgery (ASAPS). According to a survey conducted by the society's research foundation, most consumers of cosmetic injectables such as BOTOX® Cosmetic and hyaluronic acid dermal fillers do not hide their use of the treatments. Nearly 9 out of 10 respondents (87 percent) openly discuss their injectable treatments with others, and 7 out of 10 (70 percent) received support from the people they told.

Who are these people? According to the survey, they tend to be:
• married
• working mothers between 41-55 years of age
• with household incomes of under $100,000.
The survey also found that these women are health-conscious
• 95 percent exercise
• 78 percent practice healthy eating habits.

For more information on this study, see the full press release here.